Long going problem with European companies is access to capital. Getting billions of USD on AI is relatively easy in USA. Getting millions of EUR on AI is comically difficult.
That means that you need to grow organically and thus slowly and that means that competitor who has access to easy money can outgrow you without a problem and take all the market for himself.
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Unhappy it's Amazon.
Hopeful for a European company to fill the void.
That means that you need to grow organically and thus slowly and that means that competitor who has access to easy money can outgrow you without a problem and take all the market for himself.